Love of pets bring customers to Lucy’s Closet
Neenah store caters to dogs of all sizes – Post Crescent News Record

Dec 20, 2011

Written by
Andy Thompson
News-Record Editor

NEENAH – Nicole Langohr doesn’t want people to get the wrong impression about Lucy’s Closet Pet Boutique in downtown Neenah.

While the name of the business and the pink interior of the building makes it appear that Lucy’s Closet appeals only to owners of small, cuddly dogs, Langohr says the reality is much different.

“People assume that we just have little dogs – and all the Foo Foo stuff,” said Langohr, who opened the boutique in November 2009 with her mother, Suzie Langohr. “But when they come into the store, they’re kind of shocked to see what we have. We don’t have all Foo Foo stuff. We can outfit big dogs, too. We want to make sure you can find a coat for a Great Dane or a lab.”

The business was named after Lucy, Suzie Langohr’s Toy Fox Terrier. Relatives kidded her that she bought so much clothing for Lucy that it filled a closet – hence the name, Lucy’s Closet.

The business offers sweaters, coats, designer beds, pet carriers, ceramic bowls, collars and leashes, organic toys, treats and food. Roughly 90 percent of the customers are dog owners, while 10 percent come to Lucy’s to outfit their cats. But there are exceptions. One customer brought a pot bellied pig to the store to check out the offerings.

Suzie Langohr is very pleased with how the business has caught on with customers during its first two years. Not only does Lucy’s have the kind of high-end items that appeal to people who want to pamper their pets, it has a wide array of offerings for those who are looking for less extravagant ways to make their pets’ lives more comfortable.

“One of our main reasons for opening this store was to show people you don’t have to spend a lot to have your pet looking different,” she said. “Our store is different; it’s unique. Most of our distributors and vendors say they have never seen a place like this.

“The common theme with our customers is they all love their pets.”

Nicole Langohr said people are always welcome to come to Lucy’s Closet with their pets.

“(Customers) get really excited and really like it when their dogs come into our store,” said Nicole, who owns two Great Danes and a Miniature Pinscher. “We get repeat customers and we really like customer suggestions.”

Nicole said Lucy’s offers a wide array of items to broaden its appeal to pet owners who tried so-called “big box” pet stores, but want something different at a moderate price.

The Langohrs say the pet store has been a successful venture, and they have no second thoughts about doing business in downtown Neenah.

“I love the downtown,” Suzie said. “I like the intimacy of it. I get very tired of big, huge stores where nobody knows you.”

Global Pet Expo Wednesday Headlines

Mar 16, 2011

Downtown Business Owners: Suzie and Nicole Langohr
Women Magazine

Dec 01, 2010

Suzie Langohr and Nicole Langohr Lucy’s Closet Pet Boutique

What do you enjoy about owning a business? It is our vision and we decide on where we want to go with it

Why did you decide to locate in downtown Neenah? We were raised in Neenah and have wonderful memories of growing up with the downtown Neenah shopping district. It is a refreshing change to shop in a more personal atmosphere instead of battling the mall frenzy.

What is the greatest challenge you face as a business owner and how do you overcome it? Obviously the economy, but we have tried to be original with our products and offer an inviting atmosphere for pets and their owners.

What have you been doing to make it in today’s economy? Hanging on! We keep on being the best we can be and offer a better grade of merchandise.

What advice do you have for women business owners? Remember this is your dream and it isn’t always about being someone’s wife or mother. You are still an individual so put the same amount of energy into your business as you do your home life.

How do you balance business and family? Suzie: My children are grown and no longer live at home. Nicole and I own the business together so I am lucky to have that. I also have a very understanding husband who now has a great relationship with Zuppa’s Bistro.

Is there someone special you’d like to see walk into your business? We hate to sound corny, but every person who walks through our door who owns a pet that has been rescued from a shelter, puppy mill or rescue site is special, as is the adopted pet. It takes a very unique person and a forgiving pet to put the past behind and move forward.

Lucy’s Closet Pet Boutique in Nature’s Pathways

May 03, 2010

If you’re crazy about your pet, Lucy’s Closet Pet Boutique is really the cat’s meow. Nestled in the heart of downtown Neenah at 129 W. Wisconsin Ave., Lucy’s Closet Pet Boutique offers most anything you can think of for your pet – and more!

“We have coats, sweaters, collars/leashes, toys, beds, blankets, carriers, greeting cards, books, healthy treats and dog/cat food, ceramic bowls, charms and fun gift items for cat and dog lovers!” said Sue Langohr, owner of the shop, along with her daughter, Nicole. Fast acquiring a reputation for exceptional customer service, Lucy’s Closet Pet Boutique certainly has something for everyone, and everyone’s pet.

“Most of the items in our boutique are unique and you will not find them anywhere else in the area. And, if you are looking for something we don’t have, we will search the Internet and do special orders for our customers,” Nicole added. You can expect personalized, individual attention with every visit.

And don’t visit alone! The Langohrs love animals and can’t get enough of their ultimate customers, “We welcome pooches, pups and pets of all sizes – just to say hi and visit for awhile.” Pets can come in to try on collars, coats, boots and sweaters, and are always greeted with a treat. And their people are made to feel welcome, too!

The bright, welcoming boutique is beautifully designed, with custom paintings and hardwood floors. “I have customers that come in just to chat because they appreciate our friendliness and acceptance,” said Nicole.

If you haven’t visited Lucy’s Closet Pet Boutique yet, take your pet for a ride and stop in! Bring your dog in the week of his/her birthday and receive a free cookie, (that’s a cookie for the dog) along with 10 percent off a single item.

You can visit or call (920) 722-LUCY (5829) to learn more about Lucy’s Closet Pet Boutique. Store hours are Tuesday, Wednesday and Friday from 10 am to 6 pm, Thursday from 10 am to 7 pm and Saturday from 10 am to 2 pm.

Alison at Vintique and Lucy’s Closet from Fox 11

Dec 03, 2009

Lucy’s Closet opens Wednesday in Neenah – Post Crescent

Nov 24, 2009

This one’s for the shaggy four-legged member of the family.

Lucy’s Closet Pet Boutique will open in downtown Neenah on Wednesday, Nov 25.

The charming pink boutique is a venture of Suzanne Langohr and her daughter Nicole, both Neenah natives.

The shop blended two of their passions.

“We’ve always been animal people,” said Langohr. They each have three dogs and jointly own three horses. “And I’m a small downtown boutique shopper.”

The shop is named after her toy fox terrier who is small and has short hair. Lucy has an extensive wardrobe to go out in the Wisconsin weather, and that got them thinking.

“There is no pet boutique per se in the area,” Langohr said. “These are things that mostly you won’t find anywhere else. They’re more boutique than big box.”

The store includes primarily dog supplies and small areas for cats and puppies. It has everything from a $1 toy to a $90 jeweled collar. They’ve stocked sweaters, beds, carriers, grooming supplies, leashes, collars, strollers and greeting cards. Hand-painted dishes and swatches of material for custom-made dog beds can be coordinated with home d├ęcor.

In edibles, it has handmade dog biscuits, Maxwell’s treats out of Kaukauna and Holistic Select food.

Lucy’s Closet is at 129 W. Wisconsin Ave., next to the recently opened Vintique. The two split the space that had previously been the studio of Geoffrey Cook, a photographer who moved to Menasha.

Dogs are welcome on leashes.